Our Best Tips for Promoting Your Event
Booking your venue is the first real decision when planning an event, and everything that comes after—the promotional work, the invites, the social media posts—tends to follow from that one choice. When you pick a space that gives guests something to look forward to, the marketing gets that much easier.
Our event planners compiled their best event promotion ideas, which they share most often with hosts who plan gatherings at The Atrium near Southfield, MI. Some are tactical, while others focus on making the occasion run more smoothly as a whole, and one that guests are sure to remember.
Start With a Venue That Gives You Something to Promote
Your event venue should do some of the work itself. A Grand Ballroom, for instance, with soaring ceilings and natural light, is a visual you can put on a flyer, in an email, or on a social media post to hook guests before you’ve written a single line of copy.
At The Atrium, we have rooms with mezzanine flooring that guests and photographers love, multiple ballrooms that we can configure for everything from a 500-person banquet to a smaller, more intimate reception, and an in-house catering team with a customizable menu. This kind of combination gives you content to share from the moment you book.
Give Yourself 6 to 8 Weeks of Lead Time for Event Promotion
Some hosts wait too long to start spreading the word about their event, then spend the final weeks scrambling. If you’re short on event promotion ideas, try some of these strategies:
- Save-the-date cards.
- Unique landing page for ads.
- Eye-catching emails.
- Social media post posted six to eight weeks out, giving folks time to clear their calendars.
Additionally, this timeline gives you a longer runway to build early RSVPs, which matters if your event is in a hotel-attached venue like The Atrium, where guests may want to book a room for the night.
Use the Venue as Social Content Before Your Event
Oftentimes, guests are curious about what an event may look like before they commit to attending. A short walkthrough video of the space, a photo of the stunning architectural details, or a behind-the-scenes clip of the setup crew arranging the room for a reception gives your audience something specific to picture themselves in, building that excitement.
Request a venue tour early in your planning, and you’ll have usable content for weeks leading up to your event.
Share a Snippet of the Menu
Guests care what they’re going to eat, and if your catering is worth talking about, talk about it early. The Atrium, for example, as an in-house catering partner, Salt + Ko, is led by a local chef whose menu is built around fresh, locally sourced ingredients.
Whether your event is a formal gala dinner, a corporate reception, a wedding, or a birthday celebration, sharing the menu in advance gives guests a reason to show up that has nothing to do with obligation. It also communicates something about the standard you’re holding the occasion to.
Remove Every Obstacle Between Your Guest and the Door
The biggest hidden driver of event attendance is friction. Every extra step between someone deciding to come and actually arriving costs you a guest.
Take our event venue near Central Detroit, MI, for instance, which has ample parking for attendees, including parking for buses, five conference rooms, and two private dining areas for pre-event or post-event gatherings, an attached hotel for guests coming from out of town, and a dedicated event coordination team that designs around your requirements from the first conversation.
One building, one team, one consistent address your guests can drop into their calendar. That clarity shows up in your RSVP count.
Host Your Next Gathering at Our Event Venue Near Central Detroit, MI
Ready to start planning your next party at The Atrium? Contact us or call (248) 358-7600 to book a tour of our event venue near Central Detroit, MI.
